George Holloway

About me

I know what it feels like to work at pace, under pressure, with high stakes and high expectations. Before training as a psychotherapist, I spent over a decade in commercial leadership roles at some of the world's most demanding organisations — Sky Media, Clear Channel, and Amazon — where I built sales teams from scratch, managed multi-million-pound revenue portfolios, and worked alongside exactly the kind of people I now support in therapy.

That background is not incidental to my work as a therapist. It is central to it.

The individuals I work with are often high-performing professionals — leaders, managers, and senior contributors — who are navigating the particular pressures that come with ambition and responsibility. Burnout that has built slowly and silently. Anxiety that sits just beneath a confident exterior. The weight of managing others while feeling unmanaged yourself. Difficult relationships at work. A growing sense that something needs to change, but uncertainty about what, or how. These are not signs of weakness. They are signs of being human in a demanding environment — and they are exactly what therapy is for.

I am currently completing a Postgraduate Diploma in Psychotherapy at the Centre for Counselling and Psychotherapy Education (CCPE), one of the UK's most respected training institutions. My approach is integrative — drawing on person-centred, psychodynamic, and body-aware traditions — which means I work with the whole person, not just the presenting problem. I do not offer quick fixes or prescriptive techniques. I offer a genuine, thoughtful relationship within which real change becomes possible.

What I bring to that relationship is something most therapists cannot — a first-hand understanding of the commercial world. I have led teams through uncertainty and restructure. I have coached people through performance challenges and career transitions. I have sat in the rooms where the pressure is highest and felt it myself. When my clients describe the particular exhaustion of leadership, or the loneliness that can accompany success, I understand what they mean at a level that goes beyond the theoretical.

Outside of my clinical work, I am a committed endurance runner — marathons, ultras, and long-distance events have been a significant part of my life for many years. Running has taught me a great deal about the relationship between mind and body, about resilience, about what it means to keep going when it is hard. It has also deepened my interest in the psychology of motivation, behaviour change, and the role of identity in how we perform and recover.

I work with individuals on a one-to-one basis, in person in London and online. If you are a professional who is finding things difficult — or who simply feels ready to do some deeper work — I would be glad to hear from you.

The first step is a conversation. There is no commitment involved, and no pressure.